About the Opportunity
Responsible for building and maintaining strong referral relationships with doctors, clinics, diagnostic centers, and healthcare partners to drive patient inflow to the hospital.
Key Responsibilities
- Develop and maintain relationships with referring physicians, clinics, nursing homes, and diagnostic centers
- Visit doctors/clinics regularly to promote hospital services, specialties, and doctor panels
- Identify new referral sources and expand the hospital's referral network
- Coordinate with hospital doctors and departments to ensure smooth patient handover from referring sources
- Organize CMEs, doctor meets, health camps, and networking events to strengthen partnerships
- Address referring doctors' concerns/feedback promptly to maintain long-term relationships
- Maintain a database (CRM) of all referral partners and visit schedules
- Achieve monthly/quarterly referral targets set by management
- Collaborate with the marketing team on referral incentive programs, brochures, and promotional material
Qualifications
Diploma or Bachelor's degree in Marketing, Business Administration, or related health care field
Experience
- Minimum 2 years of experience in referral/field marketing. Hospital, diagnostic, or healthcare setting is an added advantage.
- Strong communication, negotiation, and relationship-building skills
- Willingness to travel extensively within the assigned territory
- Basic knowledge of medical terminology and hospital operations
- Proficiency in MS Office and CRM tools
Skills & Competencies
- Networking and relationship management
- Target-driven with strong follow-up skills
- Presentable, confident, and professional demeanor
- Local area/market knowledge
Recruitment Contact
For questions regarding this vacancy, you may contact the recruitment team at: